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Getting it Right: Your Social Media Strategy for 2016

By Paul AllisonSocial MediaNo Comments

With 2016 right around the corner, that means one thing for marketing departments: planning. If your brand is active on one or more social media platforms then congratulations – you’ve…

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December 21, 2015
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Fueling the content pipeline and building deep consumer connections

http://strategyonline.ca/2015/01/28/experiential-marketing-fueling-the-content-pipeline-and-building-deep-consumer-connections/
February 3, 2015
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THE INTERACTIVE MARKETING EVENT TOOLKIT: MULTI-TOUCH VIDEO WALLS

By Paul AllisonEvent Marketing, Experiential MarketingNo Comments

Why your next interactive marketing event should have a multi touch video wall Remember that time you went to that event? The one where you sat and listened to a…

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March 3, 2014
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EYES WIDE OPEN: THE FUTURE OF INTERACTIVE MARKETING

By Paul AllisonExperiential Marketing, Interactive MarketingNo Comments

Predictions for the experiential marketing industry Interactive marketing has proven itself to be one of the most fruitful and disruptive marketing approaches of the past few decades. An engaging way…

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January 15, 2014
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FIVE TIPS FOR GETTING MORE FROM YOUR INTERACTIVE EVENT MARKETING

By Paul AllisonEvent MarketingNo Comments

Simple steps to help you get your message across in a meaningful manner. Interactive event marketing isn’t an activity for the feint of heart. It’s tireless, frenzied work. Between scheduling…

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December 17, 2013
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WHAT IS INTERACTIVE MARKETING?

By Paul AllisonExperiential MarketingNo Comments

Blending digital, experiential, and intelligent marketing tactics. How “touchable” is your marketing approach? Can your customers hold your vision in their hand? Can they contribute to the values of your…

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November 13, 2013
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TAKE YOUR EVENT TO THE NEXT LEVEL WITH EVENTSTAGR.AM

By Paul AllisonEvent Marketing, Interactive MarketingNo Comments

Have you ever noticed just how many people take pictures at your event? And we’re not talking about professionals who are paid to capture the day’s events; we’re talking about…

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October 29, 2013
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INTERACTIVE EVENT MARKETING TOOL KIT: 3D PRINTING

By Paul AllisonEvent Marketing, Experiential MarketingNo Comments

How 3D printing is changing the face of interactive event marketing Remember when photocopying your face was a thing? You’d press the button and an extremely bright light would flash…

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October 17, 2013
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YOUR EVENT + OUR INTERACTIVE MARKETING PHILOSOPHY

By Paul AllisonEvent Marketing, Experiential MarketingNo Comments

How Midfield Interactive’s approach sets us apart from other marketers. Exceptional interactive marketing events don’t just happen. They require hours and hours of planning, strategizing, organizing and coordinating. From site…

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October 8, 2013
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LEAVING A LASTING IMPRESSION

By Paul AllisonEvent Marketing, Experiential MarketingNo Comments

How to keep them talking long after your event is over What comes to mind when you think of the term “experiential marketing”? It sounds like a simple question, but…

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September 24, 2013
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  • About
    • About Midfield
    • Our Toolbelt
    • The Workshop
  • Workbench
  • Blog
  • Contact