With 2016 right around the corner, that means one thing for marketing departments: planning. If your brand is active on one or more social media platforms then congratulations – you’ve…
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Why your next interactive marketing event should have a multi touch video wall Remember that time you went to that event? The one where you sat and listened to a…
Predictions for the experiential marketing industry Interactive marketing has proven itself to be one of the most fruitful and disruptive marketing approaches of the past few decades. An engaging way…
Simple steps to help you get your message across in a meaningful manner. Interactive event marketing isn’t an activity for the feint of heart. It’s tireless, frenzied work. Between scheduling…
Blending digital, experiential, and intelligent marketing tactics. How “touchable” is your marketing approach? Can your customers hold your vision in their hand? Can they contribute to the values of your…
Have you ever noticed just how many people take pictures at your event? And we’re not talking about professionals who are paid to capture the day’s events; we’re talking about…
How 3D printing is changing the face of interactive event marketing Remember when photocopying your face was a thing? You’d press the button and an extremely bright light would flash…
How Midfield Interactive’s approach sets us apart from other marketers. Exceptional interactive marketing events don’t just happen. They require hours and hours of planning, strategizing, organizing and coordinating. From site…
How to keep them talking long after your event is over What comes to mind when you think of the term “experiential marketing”? It sounds like a simple question, but…