Facebook Launch & Content Strategy

To celebrate it’s position as #1 in the competitive lozenge market, Midfield was tasked by Fisherman’s Friend, to develop a truly Canadian Facebook launch strategy, with the purpose of reaching out to its loyal and passionate customer base and providing them an outlet to share and learn more about the brand’s storied history in the Canadian market.

The Strategy

Our approach was to implement a multi-phased content strategy, which would build a historic backstory for the Fisherman’s Friend brand, while demonstrating its unique position as the number one lozenge brand in the Canadian market.

The Experience

Midfield has built a truly Canadian Facebook experience for Fisherman’s Friend, featuring weekly content updates, prize / contest giveaways and regular brand updates, all of which focus on providing a uniquely Canadian voice to the iconic British brand. With the successful launch of @FFCanada this year, Fisherman’s Friend Canada and Midfield look forward to extending this Canadiana focused approach to social engagement beyond the Facebook platform.

Follow Fisherman's Friend on Facebook
11
Facebook Likes
100
Brand Posts
22
Contest Engagement
1.5
Organic Reach in First Year