KRYSTIN LEE

FASHION, BLOGGER & STYLIST

Mapleview Shopping Centre is Southern Ontario’s premier retail fashion destination

Midfield was tasked with the challenge of building a stable of quality fashion-oriented online content  which was relevant to their online community and  would inspire stylish shoppers to visit and shop at Mapleview Shopping Centre.

The Strategy

Midfield successfully capitalized on our partnership with successful fashion blogger Krystin Lee, of Suburban Faux-Pas fame, to build a yearly content strategy. Focused on leveraging the unique retail fashion mix at Mapleview and developing content for various online content media, media touch-points including Instagram, Facebook, as well as the MVC eNewsletter and online fashion blog.

The Experience

Building on Krystin Lee’s PR background and knack for being ahead of the curve when it comes to predicting fashion trends, Midfield built an on-trend content design strategy for Mapleview, doing our part help drive a steep increase in online and social participation.

See the Blog
44
Fashion Blogs Posts
325
Instagram Posts
22
eNewsletter articles written
17951
Facebook Fans