The Challenge

Imagine never worrying about data usage while on your mobile devices. Imagine only having to connect once to access your home Internet service at over 50,000 hotspots across Western Canada.  That’s Shaw Go WiFi!

Midfield was tasked with the challenge of merchandising over 26,000 of these WiFi connected shops, restaurants, cafes and business across Western Canada in just 8 weeks.

The Strategy

Imagine never worrying about data usage while on your mobile devices. Imagine only having to connect once to access your home Internet service at over 50,000 hotspots across Western Canada.  That’s Shaw Go WiFi!

Midfield was tasked with the challenge of merchandising over 26,000 of these WiFi connected shops, restaurants, cafes and business across Western Canada in just 8 weeks.

The Experience

A short planning & implementation window required Midfield to move quickly to establish a back-end management infrastructure to support the program and cultivate the human resource assets required to meet aggressive objectives and deadlines.

Robust reporting and routing software was formulated to ensure implementation was efficient, then coupled to an aggressive recruitment, training and administration strategy to ensure attrition was minimized and our team was working at max capacity for the  full duration of the program.

26039
Completed Store Visits
29
Cities and Towns Serviced
462922
POS Pieces Installed
337986
Program Minutes