Our approach was to erect a 800 SQ FT “ski-up” warming lounge at the base of the Mountain and engage families who were enjoying the slopes during the cold Family Day Long Weekend. We provided a cool and stylish alternative to the ski chalet for skiers and boarders to rest and warm themselves after runs, and then spoiled our visitors with treats and prizes.
We valet checked skis, served free hot apple cider and s’mores, provided complimentary neck and shoulder massages and delivered ongoing games and rewards for visitors to the lounge. We then encouraged visitors to share the moment through a unique social media engagement. Using a snowboard and some digital magic, visitors wrote witty, style provoking messages, connecting their favourite Mapleview retail brands with their own personal approach to style. We offered the tools, they got creative, and we snapped and shared their photos on Facebook and Instagram for all to see.